Providing a gateway to a brand experience

Nikolas Contis, Siegel+Gale's global director of naming, describes how names play a critical role in strategic branding.

2011 Global Brand Simplicity Index: United States

Siegel+Gale's Global Brand Simplicity Index: United States charts the across-the-board demand for simplicity in an increasingly complex world and reveals which brands are boosting profits in response to this call. Read the report now.

Structuring simplicity

Mary Quandt, strategy director, digital, speaks about the importance of information architecture to effective experience design.

Creating meaningful and relevant brands

London-based Philip Davies, President of EMEA, describes how the most successful global brands establish and maintain consumer trust.

Bringing clarity to complexity

Founder, Chairman and simplification pioneer Alan Siegel speaks about the power of simplicity, the birth of the simplification movement and its enduring relevance.

Mapping a total digital experience

Global Director of Customer Experience Thomas Mueller speaks about the role of digital strategy in developing great brand experiences.

Keeping your brand's promise

Co-President, CEO and Chief Creative Officer Howard Belk shares Siegel+Gale's perspective on new opportunities and challenges facing brands that operate in diverse global environments.

Leveraging the power of research

Global Director of Research Insights Lisa Bertelsen offers her perspective on why tapping into true audience insights has become so critical to developing compelling brand stories, strategies and experiences.

The Global Brand Simplicity Index

Co-CEOs David Srere and Howard Belk explain the value of simplicity and how it can improve the lives of consumers across the globe. To read all the findings from Siegel+Gale's Global Brand Simplicity Index, click here.

America's crisis of complexity

Alan Siegel, founder and chairman of Siegel+Gale, explains to the TED audience how to restore consumer trust by simplifying government and business communications.

Summoning all our strengths

Co-President, CEO and Chief Strategic Officer David Srere describes how Siegel+Gale blends strategic and creative thinking—and leverages the power of simplicity—to build powerful brands and develop compelling communications.