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media mentions

Feb 25, 2010

Big banks try and make nice with you

CNNMoney.com

Jan 9, 2010

Bear Stearns name set for banking graveyard

Financial Times

dec 21, 2009

The Best and Worst Identities of 2009

Brand New, a division of UnderConsideration

dec 1, 2009

Sochi 2014 unveils first Olympic logo since London 2012

Brand Republic

nov 20, 2009

A push to simplify credit card 'gobbledygook'

CNN

www.cnn.com

nov 13, 2009

Non-Latin Domain Names Bring Costs, Opportunities

Inc.com

www.inc.com

nov 2, 2009

Alan Siegel Radio Interview on Simplification

Federal News Radio

www.federalnewsradio.com

oct 30, 2009

Time for a plain-language revolution

The Washington Post

www.washingtonpost.com

oct 14, 2009

Agents of Change

Marketing Week

www.marketingweek.co.uk/

sep 21, 2009

Inside the Beltway: Confusion, Part Six

The Washington Times

www.washingtontimes.com

sep 8, 2009

Even Olympics feel the squeeze from recession

Reuters

www.uk.reuters.com

aug 3, 2009

Communication is Best Policy

Adweek

www.adweek.com

jul 28, 2009

7 Misguided Brand Strategies

Imedia Connection

www.imediaconnection.com

jul 16, 2009

Siegel+Gale Identity Work Showcased in China Visual News

ChinaVisual News

www.chinavisual.com

jun 15, 2009

The Harry Truman Way To Success

Investment News

www.investmentnews.com

jun 10, 2009

A Strategy Expert on the Future of Newspapers

The Wrap Covering Hollywood

www.thewrap.com

may 22, 2009

Should You Dump Your Broker?

SmartMoney Magazine

www.smartmoney.com

apr 24, 2009

Credit Card Clarity — Alan Siegel on President Obama’s Proposal to Credit Card Companies

SunHerald

www.sunherald.com

apr 6, 2009

Passing Lane-Hyundai's best chance to become a bigger player has arrived

AdWeek

www.adweek.com

apr 3, 2009

Trust Me, It’s Time to Fill the Certainty Gap

The Huffington Post

www.huffingtonpost.com

feb 27, 2009

Prediction: Facebook Brouhaha Will Have Zero Effect on TOS Language

Advertising Age

www.adage.com

feb 23, 2009

Gobbledygook’s persistence

The Hill

www.thehill.com

feb 12, 2009

Bargain Hunters Poised To Profit From Baugur’s Closing Down Sale

Marketing Week

www.marketingweek.com

feb 4, 2009

Moody’s Report on Landry’s Laced with Jargon

The Review Journal

www.lvrj.com

jan 30, 2009

Brand Transparency – A Conversation with Alan Siegel

Keysplash Creative

www.keysplashcreative.com

jan 27, 2009

Avoiding Distrust

Brandweek

www.brandweek.com

jan 26, 2009

The stimulus America needs: trust

Christian Science Monitor

www.csmonitor.com

jan 23, 2009

Clinton's 'Smart Power' Slogan is Just Plain Dumb

FoxNews.com

www.FoxNews.com

jan 15, 2009

Can the Apple Brand Thrive after Steven Jobs

Advertising Age

www.adage.com

oct 23, 2008

The Man Behind the MLB Logo

The Wall Street Journal

online.wsj.com

oct 16, 2008

In The Name of Progress

Marketing Week, London

www.marketingweek.co.uk

oct 13, 2008

Consumers: In local banks we trust

Advertising Age

www.adage.com

oct 13, 2008

As Goes the Stock Market, so goes McCain

Advertising Age

www.adage.com

oct 2, 2008

Brands Must Strive for Simplicity

Marketing Week, London

www.marketingweek.co.uk

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